Business Design
Two Approaches
Expert Methodology. You choose how you access it.
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Why Business Design
Business design helps you figure out if your idea actually works before you build it. It forces customer centricity and balances analytical thinking with creativity.
I always wanted to be a designer, but became a strategy consultant instead. One day I found out about business design and never looked back.
Since 2012, I've worked with startups, corporate departments, executive boards and NGOs on business design—as an entrepreneur, consultant, coach and investor. Now I'm making that expertise accessible to all founders through Henry.
See what people had to say
Design 4 All, Big & Small
Baran Korkut @ TEDx Binnenhof
How We Help
Drafting
Map your first business model on the canvas. Whether you work with Henry (AI) or Baran (human), we start here. The canvas steers discussions and shows where to focus.
Fine Tuning
Track two key metrics: is value being created, and is it growing? Fine-tune specific building blocks, apply winning mechanics and more to unlock exponential returns.
Assessment
Understand which business model mechanics drive success. Henry's 6-dimension assessment or Baran's strategic review shows you where to improve.
Innovation
Design a brand new business or pivot your existing model. Whether incremental improvement or radical change, we help you navigate the process.
Validation
Design experiments that actually teach you something. Get specific validation roadmaps, not vague "talk to customers" advice. Discuss your experiment results for the next steps.
Storytelling
Your business tells a story. You design it as you design the business itself. Use it to pitch investors, present to the board, or onboard key stakeholders to your vision.
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