Why Business Design
Business design mindset allows innovators and entrepreneurs stay focused on capturing value by creating value. It forces customer centricity and perfectly balances analytical thinking with creativity.
I always wanted to be a designer, but I became a strategy consultant in stead. One day I found out about business design and never looked back.
Strategy consultant evolving to a strategy designer, I have been working with startups, corporate departments, executive boards and NGOs on business design, as an entrepreneur, consultant, coach and investor since 2012.
About Me
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Design 4 All, Big & Small
Baran Korkut @ TEDx Binnenhof
Use Cases
Drafting
Everything starts with being able to draft the first version of your business model on the business model canvas tool. The canvas steers the discussions and shows where to focus and what to park. Mastering business modeling is not about spending a lot of time on one version, but creating endless iterations.
Assessment
Most business models are unique but best one share common traits which we call business model mechanics. Understanding and incorporating winning strategies open the way for breakthrough fine-tuning of your business model.
Fine-Tuning
There are 2 key metrics to follow in a business model: is value being created and is value creation growing. By fine-tuning certain building blocks of your business model, you can unlock exponential returns.
Innovation
Business model innovation can be designing and implementing a brand new business or a pivot on the existing business model to make it more customer centric, grow capable or cost efficient. It's a long process but it's easy to start and clear to navigate
Storytelling
A business model tells a story, so the canvas is a perfect storytelling tool. You can use the business model mindset to pitch to investors, present to the board or onboard key stakeholders to your business.
